Digital marketing has undoubtedly opened new possibilities to publicize our brand and our products and services. However, it is important that you know that customers will not arrive by magic and you have to establish a clear strategy, in which all the elements of your advertising are attractive enough to invite users to approach your company. A good text or copy, as well as a supporting graphic element —such as a photo or video— are always of great help, but an important element must also be taken into account: the
CTA or Call-to-action, a practice that has It has been present since the beginning of digital marketing, but perhaps some have not given it the importance it deserves. Whether you are taking your first steps in digital marketing, or you want to improve the quality of your fax number list content or online advertising, the right CTA can make the difference between attracting new customers to your brand or simply passing on it. That's why in Aloha! We will tell you why the CTA, despite being an acronym of just 3 letters, is an important
component for customers to approach your company. CTA: more than just a button In the world of the internet, the Call-to-Action, or CTA is defined as a practice in which the user is encouraged to take an immediate action within a website. These are in the form of a button, which when clicked, will perform a meta action requested by the user. Practically, the current internet is riddled with CTAs. Do not misunderstand this phrase, since these elements are simply daily bread when browsing within the various web platforms, since they are the classic buttons that allow you to perform specific actions.